200
Celebrities
AI Powered Fashion
GOHEADLINE was founded in 2018, aimed to build a one-stop PR & wholesale platform for the broad fashion industry. Our mission is to 'Make Fashion Business Smarter'. The Platform provides products to the key factors of a brand's success, namely celebrity PR, event RSVP, KOL marketing and wholesale. Today, using digital means to increase efficiency and reducing, using data to drive decisions, are no longer a question of do it or not, but a question of how.
Break The Barrier Between Fashion And Tech
If you look carefully, in the daily operation of the fashion industry, the embrace of technology is significantly lower than other industries. The better the engineer, the worse their fashion sensitivity. If we can make fashion more tech and tech more fashion, wouldn't it be nice?
Jesse Wang
Cofounder & CEO
From Marketing To Wholesale
All Dots Connected
Celebrity PR Is Crucial
Through media shooting and celebrity embedding, to achieve more publicity with less cost, is broad fashion brands' #1 secret to success.
Celebrity exposure is the earliest marketing point of time. Take clothing as an example, it takes 3~6 months from producing samples to mass production. Meanwhile, the scarce samples cannot support any UGC promotions at scale. The best ROI can only come from celebrity PR, and the exposure performance will product valuable insight to predict most wanted pieces.
Through GOHEADLINE platform's organic sample loaning, the cost effectiveness is extremely high. At times when you have an urgent KPI, you can also quickly find commercial opportunities on the platform and pay for certainty.
Event RSVP Is Indispensable
As the products get into market, broad fashion brands start to host all kinds of private events to create publicity and build brand image. The RSVP and check-in experiences for your exquisite guests are critical for making a good first impression.
GOEVENT is system tailored for managing guests at such important events.
KOL Marketing To Amplify
To make sales boom, combining celebrity, events and mass KOL marketing is the typical pyramid marketing strategy. However, finding the right KOLs, determining the right quantity, controlling budget, and doing it at the right moment to achieve the highest ROI, is not easy.
GOSOCIAL integrates KOL data from all social media platforms in one place, offering project management and competitor analysis tools all in one, empowering brands to drive decisions by data.
Wholesale To Harvest
Many emerging brands think they only need to get their design right and the orders will come in naturally, marketing is only optional. However the China market is definitely not such a case. Some brands overdo marketing and lack of buyer resources to harvest. Some other brands overbuilt their sales team and won't make the effort to help buyers sell to make them come back.
GOOMS is born to solve all these problems. We can provide complete marketing strategy and taking them into actions, promote brands to buyers across the entire country, and use technology to boost brands' work efficiency.
Clients Get
Budget Save
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Head Count Save
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Efficiency Increase
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Performance Increase
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From Marketing To Wholesale
Providing Resources All The Way Through
3000
Editors
60000
KOLs
1500
Buyers
Office Address
No. 580, Nanjing West Road, Jing'an District, Shanghai
Contact Info
Business Wechat
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