公司介绍 - GOHEADLINE

Data Driven Decisions

We are GOHEADLINE, a tech company focused on the broad fashion industry.

GOHEADLINE is a product built by the company Shanghai Async Network Technology Co., Ltd., it is a product tailored for the broad fashion industry to help them operate in the cloud. The inspiration of GOHEADLINE comes from the pain points from one of the founders Angie Ray's personal work experience. She graduated from Parsons The New School as a Master in Strategic Marketing and Management. She worked at multiple international fashion companies such as MAX MARA, LACOSTE, MICHAEL KORS etc. During more than 10 years of her marketing and PR experience, she found that tech had almost shone no light at her type of work process at all. Majority of the work that took place in the industry are done by very traditional and non-efficient ways. Trivial matters are quickly diminishing new comers' passion, the lack of support from data and tools are blocking inter-departmental collaboration and the making of best decisions.

After meeting Jesse Wang from the internet industry at the Silicon Valley, the two founders quickly made a decision to combine forces, and push forward the digitalization revolution of the the broad fashion industry, bringing the idea of data driven decisions sooner to the industry.

After establishing GOHEADLINE in Shanghai in 2018, the company had quickly grown out of Celebrity PR platform to Event RSVP, KOL Marketing and Buyer Wholesale platforms. The served clients had also broadened to beauty, lifestyle, home furniture, automobiles which are part of the broad fashion industry.

Same Work, Much Easier

Tailored For Broad Fashion Brands Like You

Celebrity PR Platform

Streamlined sample management, DIY collaboration with all the editors, stylists and celebrity managers on the platform, track brand exposure, publish news drafts and events, and even outsource your sample room.

Event RSVP System

Seamless RSVP and check-in experience. Edit your digital invitations online, batch upload guest lists, batch send SMS and emails, flexible rule based customization and multiple check-in methods.

KOL Marketing Platform

KOL search, data analytics and publish recruitment. Online project management, performance tracking, and competitor analysis. One-stop KOL recruitment integrating multiple SMNs in one place.

Buyer Wholesale Platform

Industry's first online buyer wholesale platform, you can DIY make business with buyers in an E-commerce fashion like Taobao, ERP integration supported. You can also join GOOMS' seasonal offline trade show.

Growth Journey

Deep Understanding Of The Industry And Your Tiniest Idea

2018.4

GOHEADLINE Launched

April 2018 Celebrity PR Platform launched

2018.9

GOEVENT Launched

Sep 2018 Event RSVP system launched

2019.9

GOSOCIAL Launched

Sep 2019 KOL Marketing platform launched

2020.1

GOOMS Launched

Jan 2020 Buyer Wholesale Platform launched

Data Driven Decisions

Smart Decisions Based On Data Is Future Brand's Secret Weapon, The More Power It Has The Earlier You Own.

Industry Data

Extracting meaningful data from millions of users (brands, celebrities, editors, KOLs, buyers, etc.) in the broad fashion industry, to understand their impact on brand performance.

Targeted AI

There isn't an algorithm for all in this world. Our specialized team, through targeted washing and training of the industry's data, provide the most authorized AI algorithm.

Industry Insight

Through the convergence and analytics of big data, the platform can provide you with insightful trend of the entire industry, the ability to analyze your competitors and the baseline readings or your own brand.

Decision Guidance

As you use more of our products, we can understand you more. This will not only increase your internal inter-departmental collaboration efficiency, but will also let us make more accurate decision recommendations.