FAQs

艺人植入有两种服务模式：

1. 项目模式：以项目为单位提供传统公关服务与KPI保证，适合没有内部公关人员或没有公关基础的品牌。
2. Subscription mode：品牌自主发布，媒体自主下单，平台不参与也没有KPI保证，品牌依靠自身吸引力获得艺人机会，适合有内部公关人员有一定公关基础的品牌。

More service and fee modes please refer to艺人植入。

项目模式下，品牌不能获得媒体联系方式，由GOHEADLINE作为中介全权代理。订阅模式下，品牌与媒体可以相互交换联系方式，但为避免骚扰，借样单之外的交换联系方式申请有每月次数限制。

您当然可以，但频繁拒绝媒体会影响您在平台上显示的借样通过率，这可能会降低其他媒体的合作意愿。

If needed, you can turn on the blacklist feature at the dashboard. Requests from blacklisted media will be ignored in a subtle way so that they don't know they are blacklisted.

作为公关用途的样品必然会产生损耗，请尽量避免使用店货。对媒体拍摄的支持属于品牌的自愿行为，媒体与平台没有从属关系，平台对媒体不具备管辖能力，不收取保证金，也不承担连带责任。样品损坏与丢失的处理办法难以进行标准化约束，但行业有一定的约定俗成。平台在媒体注册时会进行真实性审核，如果媒体被多次投诉且情况属实，也会被平台做黑名单处理。

当样品损坏和丢失发生时，项目模式下的赔偿方案由平台代理沟通，平台Subscription mode下的赔偿方案由品牌与媒体自行沟通。

Yes, we cooperate with courier companies who specialize in PR sample loaning, we can take care of your physical samples. Depending on the quantity and the value, this service will incur additional cost.

Through our sample room service, your samples will arrive more actually and be more cared for. It also will make back to back reservations more satisfiable. You can also track the location of your samples and every courier fee at the dashboard in real time, saving you labor and management cost.

Please create and publish your news draft at the dashboard. As a professional community, media will pro-actively follow the news drafts on the platform. Meanwhile, the platform will notice your published news drafts, and send out to media through our own Wechat Official Accounts and email in batch. To avoid harassment and trash emails, the platform does not support the brands to send emails to media directly.

The platform will publish the dates of recent celebrity shooting opportunities, please keep aware. If you wish to work with a specific celebrity, you can contact your account manager via the dashboard. Specifying a celebrity will normally incur an additional cost, depending on the value of the shooting opportunity.

If you're OK to work with a certain group of celebrities, you can purchase of resource pack to ensure exposure within such groups.

Celebrities need to borrow samples from brands for shooting at various situations such as magazine shooting, new media shooting, movie shooting, TV show shooting, TV entertainment shooting, Ad shooting, Event attending, interview shooting, live streaming etc. Celebrities need to keep a refresh look in front of the public, they often borrow brand new samples that haven't put into production yet.

The platform being the bridge between brands and media, do not own the media on the platform, different platform will have different rules for the usage of their shooting, the platform cannot unify beforehand.

Typically speaking, the materials you acquired via using the platform, as long as they are not edited (including but not limited to editing, cutting, removing media watermarks or any other content), can be re-posted in your official social media accounts for non-commercial purposes, as long as you don't mislead the audience to make them think that the celebrity is in any form of endorsement, advertising for or having a commercial relationship with the brand. Also you can not put it on any in-store or E-commerce platform as a product description image.

Detailed scope of usage please confirm with the media specific to your collaboration.

Big events, small events, no matter if you need to plan seating for shows and dinner, or control visitor traffic for celebrity performances, our system will suit your needs. As long as your event requires branding and guest experience, then no doubt GOEVENT is your best choice. Using our system can help your efficiently manage your guest information for future events.

GOEVENT does not support ticketing feature yet, if needed, we can provide custom development.

Most of our clients' events use RSVP methods, in which they pre-upload guest rosters, and important their contacts from other GOHEADLINE platforms they are using, and invite directly. Because in this way, the guest will receive their personal invitation, there is no need to fill out any more information for receiving their entrance voucher. If the event is set to require RSVP reply, then you can monitor how many guests have confirmed their RSVP, making it easy to adjust your event plan.

Apart from the RSVP method, the system also supports public sign ups (supporting turning on/off approval requirement), invitation code sign ups (invitation codes support automatic tagging and quota limitation), 'invite a friend' (supporting 2 levels of invitation) etc.

More and more brands tend to send their invitations in the forms of Wechat miniprograms, lightweight events can also use H5.

The system supports QR code check-in, search check-in, ID card check-in, facial recognition check-in, group count check-in (until that group has been all checked in regardless of identity) 5 ways to incorporate all kinds of private event needs.

QR code check-in, search check-in and group count check-in only requires an iPhone or iPad. ID card check-in and facial recognition check-in requires you to loan additional hardware from us, we can provide free training or paid on-site support.

No limit on the number of guests, but if you need to send SMS or Emails, you need to pay a fee.

Yes, the system supports group, sub-groups, VIP, tags and other system fields to distinguish guest types. If those fields are not enough, the system can also support up to 10 custom fields to label guests. These fields will be displayed on the check-in devices when checked in.

Yes, you can use our drag and drop seat planning editor to design your seating areas, and allocate seats by clicks. You can also upload pre-allocated seat numbers, and edit someone's seat in real time on the dashboard.

Yes, our system supports 'gift pick-up' status feature. Once turned on, you can by default mark all guests as require gift pick-ups, alternatively you can open gift pick-up features for only selected guests. Guests who have gift pick-up feature turned on, will be recorded their status, when their QR code are scanned by staff. The check-in devices will show gift 'given' or 'not given'. When the staff click on the 'give gift' button, the system will automatically log the time and location, at which time, the guest's gift pick-up status will be changed to 'given'. The system supports to collect electronic signature when giving out gifts and the ability to export them (including signature images).

The electronic invitation can be made in Wehcat miniprogram of H5. H5 is suitable for small events with a lower budget, while Wechat miniprogram is suitable for brands demanding higher quality.

When using H5, we mainly rely on using our online drag and drop editor to fulfill brands' design requirement, changing the background, font size, color, position, adding or removing system supported modules can all be supported. If you need to customize more sophisticated features like changing the page flows, shading effects, animations, videos or third part APIs, then you need to build a Wechat miniprogram to incorporate.

The guest's personal invitation can be sent through SMS and Emails in batch. Alternatively, their invitation links can also be acquired individually at the dashboard or exported in whole, and be shared on a 1 on 1 basis.

Wechat 1 on 1 sharing receives the highest invitation reception rate, and requires the least actions from the guests. Based on China's telecommunication regulations, SMS and Emails can be blocked. Emails have a higher blockage rate than SMS. In SMS messages, links can redirect to Wehcat miniprogram directly, whereas links in Emails need to redirect via a browser, requiring the guest to scan the code, or screenshot, save the image and use it for scanning mannually in Wechat to open the Wechat miniprogram.

In summary, the priority we recommend is: Wechat 1 on 1 sharing > SMS > Email.

Wechat miniprogram can proved the best user expeirence, mainly manifested in the following points:

1. Wechat miniprogram is more seemless, has a higher development freedom, and more beautiful;
2. Wechat miniprogram is hard to be closed or returned by accident, more stable;
3. Wechat miniprgram on different models of phones are much more unified than H5;
4. Wechat miniprogram is easier to be recalled, will not give users the pressure of 'cannot return once closed';
5. Wehcat miniprogram look more beautiful, consistent and 'natural' in Wechat official accounts and in chat windows.

Wechat miniprogram's drawbacks are mainly on its higher overhead and development cost, manifested in specific ways below:

1. Requires to sign up and be verified on the Wechat public platform whereas H5 does not;
2. Every adjustment and bug fix will need to be verified by the Wechat team, whereas H5 does not;
3. The development and test procedure for Wechat miniprogram is more trivial than H5, but easier to build sophisticated features, making it more expensive at the start, but cheaper at the long run.

In summary, for medium to large events, where brands have high demands for brand image, such as shows and exhibitions, it is more suitable to use a Wechat miniprogram. For smaller events such as store events, tea parties and so on, it is more suitable to use an H5. If the event repeats on a regular basis, it is also suitable to use a Wechat miniprogram.

There is one type of service providers who do purely data collection and data analytics, they are suitable for teams to buy and do further development, or be used by brands who have a professional internal data processing unit. There is another type of service providers who only do project recruitment, who don't prove any kind of data analytics. The two types above all solved half of the problem in KOL marketing. The third type of service providers provide both data analytics and project recruitment, more suitable for brands' long term needs.

GOSOCIAL belongs to the third type, with a more vertical focus on the broad fashion industry. The bloggers who signed up on our platform mainly are in the fashion, beauty and lifestyle fields, not just they look better fit for the industry's requirement, they also have more accurate fan base, making our platform more suitable for the broad fashion brands to use. At the same time, based on years of experience in the fashion industry, GOSOCIAL has developed its own media value estimation methods and ROI indicator algorithms specifically for the broad fashion industry, make our numbers closer to reality providing more meaningful guidance for the industry. Meanwhile, the platform has accumulated large amounts of experience and tactics, for helping our clients succeed.

The GOSOCIAL KOL marketing platform has 3 fee models for the brands to choose from:

1. Subscription mode: Annual subscription, all features and resources are open for unlimited usage, suitable for brands have internal teams and high usage frequencies;
2. Resource pack mode: Brands can buy resource packs as they go based on their needs to unlock bloggers under each project, suitable for brands who have internal teams but less frequent usage;
3. Service mode: the platform's own team will help brands to operate on the GOSOCIAL KOL marketing platform, but we do not provide labor intensive service, suitable for brands who are short on staffing.

For buyers:

• Buyers can freely sign up the GOOMS wholesale platform, however they need to wait for the platform's identity check. Before approval, they cannot unlock any brands;
• If the buyer had an invitation code at the time of registration, they can unlock that brand immediately, but without platform approval, they cannot unlock other brands.

For brands:

• Brands need to book for a demo from our website or by following our Wechat official account (gooms_) and get in contact with our sales team.

Yes, buyer accounts are completely free.

After buyers sign up and get approved by the platform, they will see all brands 'locked' (except for the case where a brand provided an invitation code). For locked brands, the buyer cannot see any second tier pages, or search for their items. Clicking on the locked brands will prompt a message asking the buyer if they wish to apply to unlock the brand. If the buyer did not fill in full information at registration, this will the time they must finish completing their information. After applying for unlocking a brand, the brand will receive notification, and choose to approve their application based on their information. After the brand's approval, the buyer will be able to browse the brand's content.

For the protection of the brand's business secret, every locked brands require an application to unlock. The platform is only responsible for the initial identity check of the buyer, it is up to the brand to finally decide if they wish to open for a specific buyer.

Yes, as long as the ERP provides API we can integrate. Currently we have supported many ERPs widely used in China. Before integration, the brands need to ask their own ERP supplier for API documentation. Based on different API, the features they support integrating can differ. Most ERPs support new order synchronization, but not necessarily support order modification, deletion, split and stock synchronization features. We need to evaluate based on the ERP's API documentation. Depending on the workload, there might incur some costs, the ERP may charge a fee too.

Yes, the GOOMS wholesale platform has live streaming feature. Brands can choose to live stream themselves or let GOOMS' sales team to do it for them if we have a schedule during offline trade shows.

The benefits of using the GOOMS wholesale platform's live streaming feature are:

1. Do live streaming directly in Wechat, neither the broadcaster or the audience require additional hardware or software;
2. Reach more buyers with the aid from the platform;
3. Using the appointment and replay feature, bring more convenience to buyers;
4. Can directly insert the already uploaded items into the live streaming room, can push items in real time;
5. The replay can be automatically cut into clips based the item mentioned, these clips can be one click uploaded to the platform as demonstration video;
6. Multiple marketing and discount tools to help attract audience traffic;
7. The live stream assistant, customer service and off broadcaster features can help brands manage more effectively;
8. Supports audio and video dial in, making it easy for a second scene demonstration;
9. Can customize live streaming preview text, images, short videos to attract appointments;
10. Supports professional live streaming equipment, fulfilling the needs for high definition, multi-platform and wide screen live streaming needs.